Shashank Nigam, Author at SimpliFlying - Making Airlines Remarkable

Brand X-Factor

What makes Volaris from Mexico the world’s happiest airline? Interview with COO, Andres Fabre

July 24, 2009

by Shashank Nigam

Brand Xperience

Asiana Airlines perks up the brand by adding summer fun in the air

July 21, 2009

by Shashank Nigam

Announcements

SimpliFlying, in the news…and more!

July 18, 2009

by Shashank Nigam

Brand eXecution

Meet the new Chief Marketing Officer of United Airlines – Dave Carroll. He sings and plays a guitar!

July 14, 2009

by Shashank Nigam

Brand eXecution

Alaska Airlines’ brand strategy on Twitter, revealed by Elliot Pesut in exclusive interview

July 13, 2009

by Shashank Nigam

Commentary

Six ways to leverage social media for better travel – A travel revolution (MSNBC)

July 10, 2009

by Shashank Nigam

Brand Xtensibility

How business lessons from AirAsia can rescue the battered Air India brand

July 08, 2009

by Shashank Nigam

Brand X-Factor

What makes the Boeing 787 Dreamliner a brand differentiator? Video tour

July 06, 2009

by Shashank Nigam

Ancillary Revenues

Why are cheap flights so cheap? The truth behind low cost airlines

July 03, 2009

by Shashank Nigam

Presentations

LCC 2.0: How low cost airlines can use social media to engage their customers

July 01, 2009

by Shashank Nigam

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