Shashank Nigam, Author at SimpliFlying - Making Airlines Remarkable

Brand eXecution

United Airlines shows how NOT to “fly the friendly skies”. A very sad incident.

April 14, 2009

by Shashank Nigam

Ancillary Revenues

Making ancillary revenue work with brand strategy – my interview

April 10, 2009

by Shashank Nigam

Brand Xperience

Is Qatar Airways really the five star experience in the sky? A brand analysis

April 08, 2009

by Shashank Nigam

Brand eXecution

What makes Virgin America an outstanding airline brand? The delivery.

April 06, 2009

by Shashank Nigam

Interviews

CEO reveals what makes SpiceJet a leading airline in India in a frank interview

April 01, 2009

by Shashank Nigam

Ancillary Revenues

Hilarious MadTV video about airline fees – the ancillary revenues push can sometimes go wrong

March 28, 2009

by Shashank Nigam

Brand Xpression

Perfect storm: JetBlue versus Southwest on Twitter – real incident

March 25, 2009

by Shashank Nigam

Announcements

Good news! SimpliFlying is second most followed on Twitter for “airlines”

March 23, 2009

by Shashank Nigam

Ancillary Revenues

Is Southwest Airlines model the future for full-service airlines?

March 23, 2009

by Shashank Nigam

Uncategorized

Air Mauritius 2.0 – a Blue Ocean Strategy, powered by SimpliFlying

March 23, 2009

by Shashank Nigam

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