Shashank Nigam

What makes Lufthansa a successful airline brand in India?

Cultural sensitivity is the key to building sustainable airline brands

Announcement: February will be “Indian Aviation Month”

Virgin Atlantic embraces cribbing pax, asks him to choose in-flight menu

How does JetBlue build a strong digital airline brand?

Three lessons for airlines from the Amazon brand

“Use the recession as a catalyst to build strong airline brands” – Joe Crump

Airline brands need to emerge from the “jurassic era” – Joe Crump

Joe Crump of Razorfish predicts doom for airlines that don’t build digital brands