Shashank Nigam, Author at SimpliFlying - Making Airlines Remarkable

Brand X-Factor

A Southwest Airlines employee goes out of her way to help a distressed passenger

November 03, 2008

by Shashank Nigam

Brand eXecution

Boston to New York for $7? Can someone explain why?

November 01, 2008

by Shashank Nigam

Brand Xperience

Airlines: Smile more so flyers “pick” you. In conversation with Patrick Hanlon of Thinktopia

October 30, 2008

by Shashank Nigam

Commentary

Talking airline business with Virgin Atlantic VP, Paul Charles

October 28, 2008

by Shashank Nigam

Brand Xpectation

Rohit Bhargava feels that United Airlines lacks a brand personality. Is he right?

October 24, 2008

by Shashank Nigam

Brand Xpression

Three lessons from Jet Airways on how not to treat employees

October 22, 2008

by Shashank Nigam

Presentations

Presentation on the Connected Traveller and why passenger comfort matters – from Les Voiles de St Tropez

October 21, 2008

by Shashank Nigam

Commentary

Landor Managing Director Allen Adamson reveals that creating a powerful airline brand is the ultimate test

October 20, 2008

by Shashank Nigam

Announcements

Coming soon: SimpliFlying Buzz, the first airline marketing and branding portal on the web

October 18, 2008

by Shashank Nigam

Brand Xpression

Jet Airways employee sacking with an interesting online twist

October 15, 2008

by Shashank Nigam

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