Shashank Nigam, Author at SimpliFlying - Making Airlines Remarkable

Brand Xternalities

Why Virgin Atlantic Airways is not “on the brink of collapse”

September 15, 2008

by Shashank Nigam

Brand X-Factor

Three reasons why JetBlue’s eBay store is a genius move and why other airlines will follow

September 10, 2008

by Shashank Nigam

Brand X-Factor

Air Canada’s Robert Milton builds brand value through divide and conquer

September 08, 2008

by Shashank Nigam

Brand Xpression

Southwest Airlines engages customers with blogging competition

August 27, 2008

by Shashank Nigam

Announcements

Airline Humor: The charges that never end

August 25, 2008

by Shashank Nigam

Brand X-Factor

Harvard Business School Professor Rohit Deshpande explains Singapore Airlines’ strategy in interview

August 22, 2008

by Shashank Nigam

Brand X-Factor

What lessons can airlines learn from Starbucks about branding?

August 20, 2008

by Shashank Nigam

Commentary

Will Delta and Northwest merger bring back the glory of Pan-Am?

August 18, 2008

by Shashank Nigam

Brand Xperience

Letter of Apology to the flying public, from flight attendants

August 15, 2008

by Shashank Nigam

Brand X-Factor

Why LiveTV is a great idea from JetBlue Airways, to help them fly through a recession and keep the brand alive

August 13, 2008

by Shashank Nigam

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