Brand X-Factor
The Air India Maharajah – to get a makeover, or not?
January 19, 2015
by Shashank Nigam
Crisis Mgmt
Qantas A380 emergency landing in Perth: The realities of social media come to fore #QF2
December 07, 2014
Commentary
The tipping point for free in-flight Wi-Fi: a $1171 bill on Singapore Airlines for Jeremy Gutsche
November 19, 2014
Is KLM the most helpful airline in the world? Re-thinking airline customer service #happytohelp
October 19, 2014
Engagement
[Presentation] Future of travel marketing – in the age of mobile and wearables #TDSusa
September 11, 2014
The biggest key to success in airline marketing? Vision. And the guts to pursue it.
August 28, 2014
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Airline Marketing during World Cup: KLM’s Twitter gaffe, AeroMexico’s response and Belgian chocolates
July 04, 2014
Customer Service
Airlines need to embrace real time customer service through social media – Case Study
June 24, 2014
Insights
[Presentation] Smart travellers. Smarter Airlines. How can airlines stay ahead in the age of mobile and wearables? #ATIS2014
June 18, 2014
Presentations
Managing traveller expectations in the age of social media – Presentation from ICAO Summit #IATS
May 06, 2014
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