Brand eXecution

Travel agents can differentiate by displaying online reviews

How AirAsia is rocking it in India, and how airlines in India can leverage their entry

Is Alaska Airlines’ Social Media Execution heading South of Expected?

Kulula Airlines – the most “fun” airline brand in the world?

Why Air Asia’s “budget alliance” with Qantas and Jetstar is a stroke of genius – Live on CNBC Asia with Martin Soong

Have you flown the NEW Air India yet? I have. Here is my brand experience from Toronto to London Heathrow.

To get to the wallet, go through the heart – Lessons in brand execution from SpiceJet

How can legacy airlines, airports or hotels make an entry into social media? Start from within

Three lessons in airline branding from Singapore Airlines, Virgin Atlantic and Delta