Brand X-Factor
Cebu Pacific creates a safety demonstration to rival the rapping flight attendant at Southwest!
October 05, 2010
by Shashank Nigam
SAS Scandinavian Airlines conquers niche airline marketing by first same sex wedding on a plane
September 14, 2010
by SimpliFlying
Brand Journeys
Why every visionary airline executive needs to fly Virgin America this year – to get a glimpse of the future
August 30, 2010
Brand eXecution
How AirAsia is rocking it in India, and how airlines in India can leverage their entry
May 27, 2010
What might air travel be like tomorrow, if airlines start using the latest social media tools today?
May 25, 2010
Exclusive Video: Bombardier CSeries cabin tour – a glimpse into the future of flying
May 24, 2010
Smart Social Media Branding: Virgin America launches Toronto on Twitter, at 50% discount [couponcode, still valid]
April 20, 2010
Ancillary Revenues
Can the Apple iPad revolutionize the way airlines do business? Hell yeah! (Plus: how you can get a promotion)
April 05, 2010
Kulula Airlines – the most “fun” airline brand in the world?
March 22, 2010
Six Brand Leadership Lessons from Air New Zealand, and the flatbed seat in Economy Class
January 27, 2010
No, thanks