Brand X-Factor

Why Air Asia’s “budget alliance” with Qantas and Jetstar is a stroke of genius – Live on CNBC Asia with Martin Soong

How can an airline create a viral video? Learn the power of surprise from TAP Portugal’s Christmas dance at Lisbon airport

Does the latest social media application by Lufthansa have wings? 10 things I would do to ensure MySkyStatus flies

JetBlue’s all you can fly offer used for a good cause: a human billboard for students in Zambia

SimpliFlying releases The Answer in response to “United Breaks Guitars” by Dave Carroll, the de-facto CMO of United Airlines

So you work for an airline? Here are Eleven steps to lead the social media branding initiative, and become a rockstar!

Singapore Airlines A380 Suites – A Class Beyond First or a First Class Branding Debacle?

What makes Volaris from Mexico the world’s happiest airline? Interview with COO, Andres Fabre

What makes the Boeing 787 Dreamliner a brand differentiator? Video tour