Brand Xpectation Archives - Page 2 of 7 - SimpliFlying

Airline marketing takes a political stance – Aeromexico, Royal Jordanian, Turkish Airlines and Royal Brunei

February 09, 2017

by Shashank Nigam

The tale of three airline marketing campaigns – American vs KLM vs Emirates

September 21, 2016

by Shashank Nigam

Brand eXecution

APEX interviews Shashank Nigam about SOAR and secrets to airline branding

September 16, 2016

by SimpliFlying

Five lessons for airline marketers from British Airways #fuelledbylove

February 08, 2016

by Shubhodeep Pal

Brand Xpectation

Emirates marketing on steroids: Jetman flying in tandem with an A380, a safety demo in a soccer match, Jennifer Aniston and more

November 06, 2015

by Shashank Nigam

Brand Xpectation

Ryanair has a Great Brand. What is the Secret to its Success?

October 22, 2014

by SimpliFlying

Brand Xpectation

[Interview] Singapore Airlines brand strategy goes back to the basics: Singapore Girl in focus

February 20, 2011

by Shashank Nigam

Brand Xpectation

Brand Placement 2.0: airBerlin sponsors the weather girl, weather map and more..

February 14, 2011

by Shashank Nigam

Brand X-Factor

Why Skytrax is dead [Plus: 7 insights into the future of airline brand ratings]

January 28, 2011

by Shashank Nigam

Brand Xpectation

AirAsia X taking branding tips from Virgin Atlantic?

September 30, 2010

by Shashank Nigam

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