Brand Xpectation

Brand Xpectation

Experience Cathay Pacific without stepping on the plane

July 28, 2008

by Shashank Nigam

Brand Xpectation

Kulula.com lures South Africans with authentic advertising

July 23, 2008

by Shashank Nigam

Brand Xpectation

Three ways for airlines to create a lasting first impression

July 07, 2008

by Shashank Nigam

Brand X-Factor

Doing something new? Beat the drum about it!

June 29, 2008

by Shashank Nigam

Brand Xpectation

Is business-class travel going extinct? Part 2 of 2

June 11, 2008

by Shashank Nigam

Brand Xpectation

Derrie-Air, the world’s only carbon-neutral luxury airline takes off, or does it?

June 06, 2008

by Shashank Nigam

Brand Xpectation

Cartoon of the day and more airline humor

June 02, 2008

by Shashank Nigam

Brand Xpectation

Five reasons why budget airlines in Asia are successful

May 21, 2008

by Shashank Nigam

Brand Xpectation

Multi leg flights on budget airlines, great idea

May 14, 2008

by Shashank Nigam

Brand X-Factor

Top five branding insights from Virgin America

May 07, 2008

by Shashank Nigam

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