Brand Xpression

APEX interviews Shashank Nigam about SOAR and secrets to airline branding

Is It Time to Review How Language is Being Used Within/ By Airline Brands?

Is KLM the most helpful airline in the world? Re-thinking airline customer service #happytohelp

American Airlines’ AAdvantage Facebook Fans grow 84 fold in 54 hours. The most successful campaign ever by an airline?

Why Skytrax is dead [Plus: 7 insights into the future of airline brand ratings]

KLM Surprises and Spanair delights! Can surprises be used as a sustainable brand strategy for airlines?

Lufthansa’s CloudStream carry-on solution allows you to read SimpliFlying in-flight

Malaysia’s Firefly uses iPod Touch to collect feedback about the brand in-flight!

Airlines go on a crowdsourcing binge – co-creating their brands with travelers