Brand Xpression

Engaging the customer through Web 2.0: lessons from JetBlue Airways

Will online communities by airlines help their brands take-off?

A Southwest Airlines employee goes out of her way to help a distressed passenger

Rohit Bhargava feels that United Airlines lacks a brand personality. Is he right?

Three lessons from Jet Airways on how not to treat employees

Jet Airways employee sacking with an interesting online twist

Singapore Airlines, still a great way to fly? A brand analysis

Southwest Airlines engages customers with blogging competition

Letter of Apology to the flying public, from flight attendants