Brand Xternalities

How airlines help change immigration policies with taking stand

How Lufthansa scored an own goal with its World Cup advertisement

Why Airline Branding Is So Difficult (Plus Tips)

Electronics ban: How can airlines minimize the damage to their brands? #electronicsban #paxex

APEX interviews Shashank Nigam about SOAR and secrets to airline branding

Should social media dictate HR policies? Lessons from Air Canada and American Airlines

Boeing’s 787 Dreamliner Flight Tracker Program aims to rebuild brand trust (and has some neat features!)

Spain air traffic control strike: social media comes to the rescue, once again

American Airlines rocks on Twitter during the AA24 security threat, while passengers tweet from the plane