Brand Xternalities

Will the Dubai crises lead to a mega Emirates + Etihad airline brand?

Five lessons in crises handling from the Facebook war between Ryanair and SAS Scandinavian Airlines

Jet Airways’ pilots mass sick-leave make the once glorious Indian airline brand look confused

Airline brands to look out for, and those that can rest in peace beyond 2009

Reality Check: Three reasons why legacy airline brands are dead (and who to look out for)

Why Indians need to get over Air India and recognize Emirates as the national carrier

How business lessons from AirAsia can rescue the battered Air India brand

British Airways’ all-business class from London to New York – is the OpenSkies brand dying?

How can an airline brand survive a disaster? Lessons from the Air France 447 crash