Brand Xternalities

Brand Xternalities

The importance of resilience: three airline case studies

May 23, 2008

by Shashank Nigam

Brand Xpression

Three lessons from American Airlines’ big blooper

May 19, 2008

by Shashank Nigam

Brand Xternalities

Competition in the Indian skies heats up

May 05, 2008

by Shashank Nigam

Brand Xperience

Five lessons to be learnt from airline bankruptcies

April 30, 2008

by Shashank Nigam

Brand Xtensibility

Five ways to get brand value out of Airline Mergers

April 28, 2008

by Shashank Nigam

Brand Xperience

Happy Crew = Happy Passengers = Great Brand!

March 16, 2008

by Shashank Nigam

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