Commentary

Airline branding book review: Flying high in a competitive industry – secrets of the world’s leading airline (SIA)

Presentation on airlines and social media from FTMA & Freddies 2009, now available

Three ways airline brands can make money from Twitter

Is Qatar Airways really the five star experience in the sky? A brand analysis

Is Southwest Airlines model the future for full-service airlines?

What makes Lufthansa a successful airline brand in India?

Three lessons for airlines from the Amazon brand

Airlines need to build strong digital brands to survive the recession in 2009

Airline industry and branding outlook for 2009: Experts speak