Brand Xperience
Flying the WestJet 787 Business Class – 16 seats that will change the airline and flying for Canadians forever #WestJet787
April 24, 2019
by Shashank Nigam
Case Studies
The suspicious online popularity of Air China’s ‘Land your dream’
November 30, 2018
by Dirk Singer
Brand X-Factor
Music videos or airline safety videos? a critical look
November 19, 2018
by SimpliFlying
The importance of timing in airline marketing
July 12, 2018
Brand Xpectation
The fall of giants – Are airlines selling their soul?
March 22, 2018
Commentary
Airline social media – the changing landscape, by the numbers #AviationFest
September 24, 2017
The epidemic of fake airline social media metrics
August 06, 2017
Why we decided to boycott United Airlines after #flight3411 – a message to the CEO, Oscar Munoz
April 11, 2017
Brand Xternalities
Electronics ban: How can airlines minimize the damage to their brands? #electronicsban #paxex
March 21, 2017
SimpliFlying Airline Marketing Innovation Lab Singapore
March 02, 2017
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