Commentary

The biggest key to success in airline marketing? Vision. And the guts to pursue it.

Should social media dictate HR policies? Lessons from Air Canada and American Airlines

The power of instant gratification, and why it’s still important in airline branding

Thai Airways logo cover-up after Flight TG 679 runway accident in Bangkok — pointless in the Instagram age

Three ways airline marketing changed forever after a man spent $1000 on a promoted tweet when British Airways lost his bag

Tiger Airways rebrands to Tigerair, to be more warm and genuine. Hope the warmth goes beyond a new logo

Airbus A350 First Flight on social media – an analysis of #A350FirstFlight

Facebook CAN help sell planes! How a creative Airbus sales team brings the realities of the connected traveler to life

Becoming a World Class airline brand – what Emirates can learn from Singapore Airlines (and how I missed my first flight)