Brand eXecution
Airlines and airports in social media should think about scalability of efforts, not just buzz!
February 07, 2011
by Shashank Nigam
Brand Xperience
Flight attendants: Lost The Fire For Customer Service Excellence? Time To Retire!
January 24, 2011
Creating the best food in Economy Class: Turkish Airlines Do&Co take us behind the scenes
December 20, 2010
Commentary
The future of airline marketing in 2011: key takeaways from IATA Commercial Strategy Symposium
December 14, 2010
Announcements
SPECIAL FEATURE: An exclusive look at Cathay Pacific’s new Business Class seats
December 10, 2010
by Shubhodeep Pal
IATA Commercial Strategy Symposium 2010 – Live from Istanbul
December 07, 2010
Cathay Pacific unveils new Business Class seats and staff uniforms!
Brand Xternalities
Spain air traffic control strike: social media comes to the rescue, once again
December 05, 2010
Brand X-Factor
How brands like Singapore Airlines and Emirates win your heart? It’s in the eyes…
November 30, 2010
Brand Xpression
Malaysia’s Firefly uses iPod Touch to collect feedback about the brand in-flight!
November 19, 2010
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