Engagement

Viral videos on Youtube as airline marketing strategy – lessons from Air New Zealand

Social CRM for Airlines – Managing the Cult and driving true value (Plus: upcoming webinar)

The Top 10 Twitter Initiatives by Airlines

KLM creates the highest dance party in the world, on first flight to Miami #fly2miami

American Airlines – do you know TimF10? Re-thinking social media engagement for frequent fliers

Driving social media ROI for airlines, airports and travel businesses – Keynote presentation from #SMtravel11

[INFOGRAPHIC] How Airlines Use Twitter – customer engagement done right, or gone wrong?

Brand Placement 2.0: airBerlin sponsors the weather girl, weather map and more..

How airlines can drive and measure ROI from social media (Plus: Free passes for webinar)