Case Studies
The Top 10 Twitter Initiatives by Airlines
March 22, 2011
by Shubhodeep Pal
Interviews
The future of airline loyalty – lessons from Loyalty11 Conference
March 08, 2011
by Shashank Nigam
Customer Service
American Airlines – do you know TimF10? Re-thinking social media engagement for frequent fliers
March 07, 2011
Brand eXecution
How airlines can drive and measure ROI from social media (Plus: Free passes for webinar)
February 10, 2011
Airlines and airports in social media should think about scalability of efforts, not just buzz!
February 07, 2011
Brand X-Factor
KLM Surprises and Spanair delights! Can surprises be used as a sustainable brand strategy for airlines?
January 17, 2011
Commentary
The future of airline marketing in 2011: key takeaways from IATA Commercial Strategy Symposium
December 14, 2010
Announcements
IATA Commercial Strategy Symposium 2010 – Live from Istanbul
December 07, 2010
Brand Xperience
Lufthansa’s CloudStream carry-on solution allows you to read SimpliFlying in-flight
December 01, 2010
Brand Xpression
Airlines go on a crowdsourcing binge – co-creating their brands with travelers
November 11, 2010
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