Brand eXecution
Airlines and airports in social media should think about scalability of efforts, not just buzz!
February 07, 2011
by Shashank Nigam
Commentary
The future of airline marketing in 2011: key takeaways from IATA Commercial Strategy Symposium
December 14, 2010
Announcements
IATA Commercial Strategy Symposium 2010 – Live from Istanbul
December 07, 2010
Brand Xpression
Lufthansa shares love with their 100,000 Facebook fans by giving miles
October 11, 2010
SimpliFlying Awards for Social Media Excellence for Airlines – Winners, photos and finalist presentations
October 04, 2010
Social Media for Airlines Conference – Live coverage from London #SMairlines
October 01, 2010
Customer Service
Thirty questions airline brands and airports must answer to build a strong social media strategy
September 28, 2010
SimpliFlying-Airline Business Awards for Social Media Excellence for Airlines – Vote now!
September 22, 2010
Brand Xpectation
Redefining CRM – Cult Relationship Management is in, and how loyalty marketing can benefit – keynote presentation
September 21, 2010
Ancillary Revenues
With airline ancillary revenues jumping to $13bn, serious questions lie ahead for airline brands
September 20, 2010
No, thanks