Social media

We need to rethink how we see influencers

The suspicious online popularity of Air China’s ‘Land your dream’

Music videos or airline safety videos? a critical look

Airline marketing on a high with the #mannequinchallenge

Big data and its use – Insights from SimpliFlying Lab 2016

Regional Differences in Airline Social Media Strategy – Outlook Report 2017

Social Customer Service Insight from Airlines at SimpliFlying Lab

The need for speed — How Wow Air won hearts after the England-Iceland match

The Need for Integrated Communications in Airline Marketing — a tale of hairstylists in a storm