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MARKETING BLOG

The essence of SimpliFlying: aviation, branding, travel, airlines and social media (Plus: What’s new in 2010)

How can an airline create a viral video? Learn the power of surprise from TAP Portugal’s Christmas dance at Lisbon airport

How airline brands can be shielded from TSA and airport security measures in the aftermath of Northwest flight 253 terrorist plot

Seasons Greetings from SimpliFlying!

68 love marks from Southwest Airlines’ Paula Berg that can help British Airways prevent a future strike by Unite

Keynote from IATA Commercial Symposium 2009 – Driving revenue for airlines from real-time customer insights on social media

Have you flown the NEW Air India yet? I have. Here is my brand experience from Toronto to London Heathrow.

Will the Dubai crises lead to a mega Emirates + Etihad airline brand?

It’s our first birthday, and we want you to join us in Athens, Greece at the IATA Commercial Strategy Symposium

Six ways social media can drive brand loyalty: Bollywood-style keynote presentation from World Brand Congress, Mumbai

Sustainable Aviation Fuels Powerlist 2023

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