Air Canada

Brand eXecution

Should social media dictate HR policies? Lessons from Air Canada and American Airlines

April 22, 2014

by Shashank Nigam

Brand Xperience

Air Canada baggage toss video requires deeper thinking about passenger experience #paxEx

April 20, 2014

by Shashank Nigam

Customer Service

Mobile 2.0 – The Top 10 Mobile Apps by Airlines

October 21, 2011

by Shubhodeep Pal

Ancillary Revenues

Ancillary revenue: A boon or a bane for the airline brand?

March 16, 2009

by Shashank Nigam

Brand X-Factor

Air Canada’s Robert Milton builds brand value through divide and conquer

September 08, 2008

by Shashank Nigam

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