AirAsia Archives - Page 4 of 5 - SimpliFlying

Brand Xtensibility

How business lessons from AirAsia can rescue the battered Air India brand

July 08, 2009

by Shashank Nigam

Brand eXecution

Malaysia Airlines launches FireFly to Singapore – a community airline brand. Interview with Head of Marketing

June 08, 2009

by Shashank Nigam

Brand eXecution

Why time is running out for the Singapore Airlines brand to get into Web 2.0

May 08, 2009

by Shashank Nigam

Brand X-Factor

What can Tony Fernandes of AirAsia teach US airline executives? Servant leadership.

March 20, 2009

by Shashank Nigam

Ancillary Revenues

AirAsia X: a brand with a huge potential, but remember, “you’re only buying the flying”

March 09, 2009

by Shashank Nigam

Announcements

“Use the recession as a catalyst to build strong airline brands” – Joe Crump

January 23, 2009

by Shashank Nigam

Brand eXecution

Laura Reis on airline branding – it’s all about focus and simplicity

December 10, 2008

by Shashank Nigam

Brand X-Factor

What can airlines learn from the Obama marketing machine?

November 10, 2008

by Shashank Nigam

Brand X-Factor

Malaysia Airlines’ blog may do wonders for the brand

July 16, 2008

by Shashank Nigam

Brand Xpectation

Three ways for airlines to create a lasting first impression

July 07, 2008

by Shashank Nigam

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