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Alan Joyce

Brand Xtensibility

The “Jetstar-isation” of Qantas is not over yet. Is the LCC taking over the legacy parent brand?

February 22, 2010

by Shashank Nigam

Brand eXecution

Why a Qantas and British Airways merger is good (and why Qantas + Cathay Pacific will be even better!)

December 03, 2008

by Shashank Nigam

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