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American Airlines

Brand Xpectation

Three ways for airlines to create a lasting first impression

July 07, 2008

by Shashank Nigam

Brand X-Factor

Doing something new? Beat the drum about it!

June 29, 2008

by Shashank Nigam

Brand Xtensibility

Three economics tips for airlines, and why a baggage charge does not make sense

May 28, 2008

by Shashank Nigam

Brand Xpression

Three lessons from American Airlines’ big blooper

May 19, 2008

by Shashank Nigam

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