Branding Archives - SimpliFlying - Making Airlines Remarkable

Brand Xpectation

The fall of giants – Are airlines selling their soul?

March 22, 2018

by SimpliFlying

Brand X-Factor

Why airline brands need to appoint a chief storyteller

March 06, 2017

by Shashank Nigam

Engagement

How to Make Apology Marketing Work for Your Airline

August 07, 2015

by Shubhodeep Pal

Brand X-Factor

The Air India Maharajah – to get a makeover, or not?

January 19, 2015

by Shashank Nigam

Brand Xpectation

Ryanair has a Great Brand. What is the Secret to its Success?

October 22, 2014

by SimpliFlying

Crisis Mgmt

Responsibility on Social Media: 4 Ways Audiences can Make Crisis Communications Easier for Brands

August 06, 2014

by Shubhodeep Pal

Airports

Airport Marketing Exchange: Spotlight on Gatwick’s Rebrand #airportmarketingX

March 24, 2014

by SimpliFlying

Commentary

Thai Airways logo cover-up after Flight TG 679 runway accident in Bangkok — pointless in the Instagram age

September 10, 2013

by Shashank Nigam

Brand X-Factor

British Airways turns messages into music with the sound of #HomeAdvantage

August 10, 2012

by SimpliFlying

Engagement

Air New Zealand’s I am Packed blog helps travelers SimpliPlan their trips better

June 11, 2012

by SimpliFlying

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