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British Airways

Brand Xternalities

British Airways buys L’Avion, dissolving the all-business class airlines industry

July 02, 2008

by Shashank Nigam

Brand Xpectation

Is business-class travel going extinct? Part 2 of 2

June 11, 2008

by Shashank Nigam

Brand Xternalities

Latest Shock: SilverJet stops flying

May 30, 2008

by Shashank Nigam

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