Cathay Pacific

Cathay Pacific reveals the faces behind the brand, in an interactive way

Why time is running out for the Singapore Airlines brand to get into Web 2.0

Joe Crump of Razorfish predicts doom for airlines that don’t build digital brands

Why a Qantas and British Airways merger is good (and why Qantas + Cathay Pacific will be even better!)

Which airline has the best First Class product?

Experience Cathay Pacific without stepping on the plane

Why it’s good for the industry if airlines go bankrupt

The importance of resilience: three airline case studies