CathayPacific Archives - SimpliFlying - Making Airlines Remarkable

Brand Xpression

Airlines go on a crowdsourcing binge – co-creating their brands with travelers

November 11, 2010

by Shashank Nigam

Brand Xperience

Which airline serves the best food in-flight?

December 22, 2008

by Shashank Nigam

Brand Journeys

Is Cathay Pacific Business Class the best way to get from New York to Hong Kong?

December 08, 2008

by Shashank Nigam

Brand eXecution

Boston to New York for $7? Can someone explain why?

November 01, 2008

by Shashank Nigam

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