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First Class

Brand X-Factor

I’d happily pay extra to an airline to treat me like a VIP. Would you?

January 18, 2010

by Shashank Nigam

Brand eXecution

Singapore Airlines A380 Suites – A Class Beyond First or a First Class Branding Debacle?

August 05, 2009

by Shashank Nigam

Brand Xperience

Which airline has the best First Class product?

September 24, 2008

by Shashank Nigam

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