india Archives - SimpliFlying - Making Airlines Remarkable

Engagement

For successfully leading SpiceJet’s launch of the Bombardier Q400 via social media, Pooja Dua is the SimpliFlying Hero for January 2012

January 31, 2012

by Shubhodeep Pal

Engagement

Indigo Airlines goes international chic with latest brand campaign – the model of a modern global airline

November 23, 2011

by Shashank Nigam

Brand Journeys

Little things that make an airline brand stand out. Good job, Indigo!

July 08, 2010

by Shashank Nigam

Brand eXecution

To get to the wallet, go through the heart – Lessons in brand execution from SpiceJet

November 09, 2009

by Shashank Nigam

Brand eXecution

Building the “spiciest” airline brand in India: Interview with SpiceJet COO

February 27, 2009

by Shashank Nigam

Brand eXecution

Building a strong Indigo Airlines brand, and outlook for 2009

February 25, 2009

by Shashank Nigam

Brand eXecution

What makes Indigo Airlines one of the best budget carriers in India?

February 18, 2009

by Shashank Nigam

Brand eXecution

Three reasons airlines in India will come out strongest from the recession

February 09, 2009

by Shashank Nigam

Announcements

The funny side of competition of airline brands in India

February 06, 2009

by Shashank Nigam

Brand Xpression

Three lessons from Jet Airways on how not to treat employees

October 22, 2008

by Shashank Nigam

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