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Kingfisher

Brand eXecution

Two tales of Customer Experience – AirAsia X versus Kingfisher Airlines

March 01, 2012

by Shashank Nigam

Brand X-Factor

Vijay Mallya of Kingfisher – BBC interview

June 27, 2008

by Shashank Nigam

Brand X-Factor

Former Garuda Indonesia CEO jailed – effects on the brand (+ what other airlines can learn)

March 12, 2008

by Shashank Nigam

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