Brand Xpression
Lufthansa shares love with their 100,000 Facebook fans by giving miles
October 11, 2010
by Shashank Nigam
Brand Xperience
Three keys to making loyalty programs work for the airline brand of the future
June 18, 2010
by SimpliFlying
Brand Xpectation
Five lessons from the most innovative loyalty programs in the world – Inspired from Loyalty 2010
March 03, 2010
Commentary
5 Ways Airlines Can Drive Revenue with Social Media (Mashable.com)
February 11, 2010
Brand X-Factor
Does the latest social media application by Lufthansa have wings? 10 things I would do to ensure MySkyStatus flies
October 19, 2009
Brand eXecution
What makes Lufthansa a successful airline brand in India?
February 05, 2009
Will online communities by airlines help their brands take-off?
November 17, 2008
Brand Xtensibility
Are airlines with stronger brands less likely to go bankrupt?
October 06, 2008
Airlines, stop putting lipstick on a pig!
August 11, 2008
Is business-class travel going extinct? Part 2 of 2
June 11, 2008
No, thanks