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Brand Xternalities

Why it’s good for the industry if airlines go bankrupt

June 24, 2008

by Shashank Nigam

Brand Xtensibility

Five ways to get brand value out of Airline Mergers

April 28, 2008

by Shashank Nigam

Brand Xperience

Happy Crew = Happy Passengers = Great Brand!

March 16, 2008

by Shashank Nigam

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