MySkyStatus

Engagement

For bringing us MySkyStatus and Cloudstream, the SimpliFlying Hero for July 2011 is Lufthansa’s Alison Russo

August 01, 2011

by Shubhodeep Pal

Engagement

[Slides] Social Media Strategy for Lufthansa – how a legacy airline built a strong customer engagement model

April 07, 2011

by Shashank Nigam

Brand Xpression

Lufthansa shares love with their 100,000 Facebook fans by giving miles

October 11, 2010

by Shashank Nigam

Announcements

SimpliFlying Awards for Social Media Excellence for Airlines – Winners, photos and finalist presentations

October 04, 2010

by Shashank Nigam

Brand Xperience

Three keys to making loyalty programs work for the airline brand of the future

June 18, 2010

by SimpliFlying

Brand X-Factor

Does the latest social media application by Lufthansa have wings? 10 things I would do to ensure MySkyStatus flies

October 19, 2009

by Shashank Nigam

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