OneWorld Archives - SimpliFlying - Making Airlines Remarkable

Engagement

Live from Kuala Lumpur: Malaysia Airlines joins Oneworld with much fanfare and seeks to turn the corner in 2013 #MHoneworld

January 31, 2013

by Shubhodeep Pal

Brand Xpectation

Mexicana must understand that traditional rules of airline branding do not work any longer

April 07, 2010

by Shashank Nigam

Brand Xtensibility

Will a bloated Star Alliance result in a branding nightmare?

December 15, 2008

by Shashank Nigam

Brand eXecution

Why a Qantas and British Airways merger is good (and why Qantas + Cathay Pacific will be even better!)

December 03, 2008

by Shashank Nigam

Brand eXecution

Boston to New York for $7? Can someone explain why?

November 01, 2008

by Shashank Nigam

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