Richard Branson

Brand Xpectation

AirAsia X taking branding tips from Virgin Atlantic?

September 30, 2010

by Shashank Nigam

Brand Journeys

Why every visionary airline executive needs to fly Virgin America this year – to get a glimpse of the future

August 30, 2010

by Shashank Nigam

Brand eXecution

Three lessons in airline branding from Singapore Airlines, Virgin Atlantic and Delta

September 18, 2009

by Shashank Nigam

Brand eXecution

Richard Branson’s interview about Virgin America goes viral. But why?

May 11, 2009

by Shashank Nigam

Brand eXecution

What makes Virgin America an outstanding airline brand? The delivery.

April 06, 2009

by Shashank Nigam

Brand Xpression

Virgin Atlantic embraces cribbing pax, asks him to choose in-flight menu

January 30, 2009

by Shashank Nigam

Brand Xpectation

Virgin Atlantic’s Airphoria is just the start, VP of Marketing Jim Mezoff reveals

January 14, 2009

by Shashank Nigam

Brand X-Factor

What can airlines learn from the Obama marketing machine?

November 10, 2008

by Shashank Nigam

Brand Xternalities

Why Virgin Atlantic Airways is not “on the brink of collapse”

September 15, 2008

by Shashank Nigam

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