Rohit Bhargava

Brand Xpression

Do you work for an airline? This five minute video on social media can change the way you do marketing

October 24, 2009

by Shashank Nigam

Brand Xpectation

Southwest vs. United: Why Authenticity Wins, Even In TV Advertising

October 22, 2009

by Shashank Nigam

Brand Xpression

United Airlines brand may go for a spin as customer feedback line is terminated

February 11, 2009

by Shashank Nigam

Brand Xternalities

How to keep the airline brands flying high in bad weather?

December 24, 2008

by Shashank Nigam

Brand Xpectation

Rohit Bhargava feels that United Airlines lacks a brand personality. Is he right?

October 24, 2008

by Shashank Nigam

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