Seth Godin

Airports

Eleven things airports can do to get travelers to really LIKE them (Inspired by Seth Godin)

January 29, 2013

by Shashank Nigam

Announcements

So, what does SimpliFlying really have in common with Seth Godin and Malcolm Gladwell?

April 14, 2011

by Shubhodeep Pal

Brand Xternalities

Reality Check: Three reasons why legacy airline brands are dead (and who to look out for)

August 17, 2009

by Shashank Nigam

Brand Xpression

United Airlines brand may go for a spin as customer feedback line is terminated

February 11, 2009

by Shashank Nigam

Brand X-Factor

What can airlines learn from the Obama marketing machine?

November 10, 2008

by Shashank Nigam

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