Singapore Airline

Brand eXecution

Becoming a World Class airline brand – what Emirates can learn from Singapore Airlines (and how I missed my first flight)

October 12, 2012

by Shashank Nigam

Brand Xperience

Five clever ways to earn frequent flier miles for upgrades

September 26, 2008

by Shashank Nigam

Brand Xperience

Three reasons why Qantas missed a branding opportunity with A380

September 22, 2008

by Shashank Nigam

Brand Xpectation

The best Airbus A380 commercial: Singapore Airlines, Emirates or Qantas?

September 19, 2008

by Shashank Nigam

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