Singapore Airlines Archives - Page 6 of 6 - SimpliFlying

Brand Xternalities

Latest Shock: SilverJet stops flying

May 30, 2008

by Shashank Nigam

Brand Xternalities

The importance of resilience: three airline case studies

May 23, 2008

by Shashank Nigam

Brand Xpression

Getting up, close and personal with the customer – three airline case studies

May 09, 2008

by Shashank Nigam

Brand Xpectation

Engaging the customer in the A380 experience: before, during and after

March 18, 2008

by Shashank Nigam

Brand Xpectation

The business of business class

March 13, 2008

by Shashank Nigam

Brand X-Factor

Former Garuda Indonesia CEO jailed – effects on the brand (+ what other airlines can learn)

March 12, 2008

by Shashank Nigam

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