Social media

Smart Social Media Branding: Virgin America launches Toronto on Twitter, at 50% discount [couponcode, still valid]

The day airlines’ Twitter accounts were hacked, and three steps to reverse the brand damage

Must-have elements for your airline’s or airport’s social media policy

5 Ways Airlines Can Drive Revenue with Social Media (Mashable.com)

Five Imperatives For Your Airline’s Social Media Policy

Back to the future – What would air travel be like in a year? Trip report Dec 2010

Keynote from IATA Commercial Symposium 2009 – Driving revenue for airlines from real-time customer insights on social media

Six ways social media can drive brand loyalty: Bollywood-style keynote presentation from World Brand Congress, Mumbai

How can legacy airlines, airports or hotels make an entry into social media? Start from within