Southwest Airlines

With airline ancillary revenues jumping to $13bn, serious questions lie ahead for airline brands

Learning from the best airlines on social media: SimpliFlying launches six airline case studies

8 ways airlines can foster real-world interaction to complement their social media strategy (and how 8 airlines do it!)

Chris Brogan tweets, JetBlue replies. Kevin Smith is upset. Southwest VP calls him. The common man speaks. The airline brand listens.

68 love marks from Southwest Airlines’ Paula Berg that can help British Airways prevent a future strike by Unite

Southwest Airlines’ success secrets on social media revealed by Paula Berg

Southwest vs. United: Why Authenticity Wins, Even In TV Advertising

Awesome TV advertisement: Southwest baggage handlers take a dig at airlines that charge a bag fee

So you work for an airline? Here are Eleven steps to lead the social media branding initiative, and become a rockstar!