SpiceJet

Brand eXecution

How AirAsia is rocking it in India, and how airlines in India can leverage their entry

May 27, 2010

by Shashank Nigam

Brand eXecution

To get to the wallet, go through the heart – Lessons in brand execution from SpiceJet

November 09, 2009

by Shashank Nigam

Interviews

CEO reveals what makes SpiceJet a leading airline in India in a frank interview

April 01, 2009

by Shashank Nigam

Brand eXecution

Building the “spiciest” airline brand in India: Interview with SpiceJet COO

February 27, 2009

by Shashank Nigam

Brand Xternalities

Aviation expert from CAPA predicts more consolidation for airlines in India

February 23, 2009

by Shashank Nigam

Brand eXecution

Three reasons airlines in India will come out strongest from the recession

February 09, 2009

by Shashank Nigam

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