Technology & Branding

Brand X-Factor

Virgin America’s online community – bull’s eye, or a flop?

December 01, 2008

by Shashank Nigam

Brand Xpression

Engaging the customer through Web 2.0: lessons from JetBlue Airways

November 25, 2008

by Shashank Nigam

Brand Xpression

Will online communities by airlines help their brands take-off?

November 17, 2008

by Shashank Nigam

Brand X-Factor

Three reasons why JetBlue’s eBay store is a genius move and why other airlines will follow

September 10, 2008

by Shashank Nigam

Brand Xpression

Southwest Airlines engages customers with blogging competition

August 27, 2008

by Shashank Nigam

Brand X-Factor

Malaysia Airlines’ blog may do wonders for the brand

July 16, 2008

by Shashank Nigam

Brand Xpectation

Airlines on Second Life – 5 ways to dramatically increase brand value

March 21, 2008

by Shashank Nigam

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