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Simpliflying Hero, May 2010: Aurelie Valtat from Eurocontrol

How can airlines optimize social media content for maximum conversion? [keynote presentation]

The Point (or Secret) of Social Media for airlines

Exclusive Interview: How Eurocontrol battled the ashcloud crisis through social media

Is Alaska Airlines’ Social Media Execution heading South of Expected?

Smart Social Media Branding: Virgin America launches Toronto on Twitter, at 50% discount [couponcode, still valid]

8 ways airlines can foster real-world interaction to complement their social media strategy (and how 8 airlines do it!)

#FollowFriday realization: It’s about real-world relationships, stupid! That’s what the social “we”b is about

The day airlines’ Twitter accounts were hacked, and three steps to reverse the brand damage